Android operating system is open (open source) allows third parties involved in developing applications for Android devices. First opened on October 22, 2008, at present, thought to have no more than 140,000 applications in the Android Market, and the growing number of applications are spelled out very quickly. In November 2009, the number of applications in the Android Market is only about 2,300 applications. March 2010, the Android Market already has 30,000 applications.
While in August 2010, there have been more than 80,000 apps in the Android Market. Predicted, at the end of 2010 applications in the Android Market will amount to 150,000 applications.
Of the tens of thousands of applications, more than half did not pay. According to data released Distimo, an app store analytics firm, in June 2010, 57% of applications in the Android Market is not a paid application. No wonder that in less than two years since the opening of the Android Market, there have been more than 1 million times downloads. Although many free applications, does not mean the Android Market is not profitable for developers. These benefits come from advertisers who can insert ads in the application. When a user clicks on the ad application, developers can get a profit of about 0.01 to 0.05 USD For paid applications, Google implemented a policy of 70% profit sharing for developers and 30% for Google Market.
Android Market has a free market philosophy, where there is no censorship or control means for circulating applications. Penggunalah which provides assessment, giving rate (1-5 stars) and provide a review or comment on the application. The user would have to choose the application with the highest star, and taking into account the experience of other users to comment on the application. This system makes the application developers to be more responsive to user desires. However, this system also allows the Android Market infiltrated by a virus or malware is intrusive and detrimental to the user.
Android device can run applications from third-party developers. When the installation process, the device asks whether the application allows users to access and modify the devices, such as accessing the internet, make calls, send SMS, read and write data in the memory card, access the contact list, sending the user data, or the other. This is what makes Android devices vulnerable to attack by viruses or malware. However, so far reports a virus or malware attack is still very little regarded.
So far, only 32 countries that can make a purchase paid applications on Android Market, and only 29 countries that can make the sale applications. Limitations of these sales could encourage piracy paid applications, especially from countries that have not supported the Android Market. Indonesia is among countries that have not supported this service.